Creating a visual brand that represents your business

Branding is more then just a logo. It’s about making people think and feel something.  When they hear and see your brand, what do you want them to think and feel?  Knowing your WHY and your WHO makes branding a whole lot easier. “Why” do you do what you do and “who” do you want to do it for?

We help you determine your Why and your Who and together design a visual identity that represents your values, cultures and speaks directly to your target audience.

We understand that you may have idea’s of what you want your brand to look and feel like but it is so important to remain open through this journey and really discover what it is your customers desire so that your brand can really represent this.

What is a visual brand?

A visual brand is the visual elements of a business or company. These elements can include:


A logo is a graphical representation of a brand. It is usually made up of font type and an icon. It is used as a visual identifier for a brand and is placed on products and marketing materials.

Colour palette

A colour palette is a set of colours that are used consistently throughout a brand’s visual identity. Colour palettes can be used to create a sense of unity and consistency, and they can also be used to evoke emotions in viewers. You would normally have 2-3 main colours with complementary colours added as needed.

Typography (Fonts)

Typography is the art of arranging type. It includes the fonts, sizes, and styles of the fonts that are used in a brand’s visual identity. Typography can be used to create a sense of hierarchy, and it can also be used to convey a brand’s personality.


Imagery is any visual element that is used to represent a brand. This can include photographs, illustrations, and shapes. Imagery can be used to create a sense of mood or atmosphere, and it can also be used to tell a brand’s story.


It is important to be consistent with using the visual brand elements. All of the elements work together to create a cohesive and unified look. This will help to build brand recognition and make it easier for your target audience to remember your brand.

“Every great design begins with an even better story”

Lorinda Mamo

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