Your website is one of the most important marketing tools you have. It’s your chance to make a first impression on potential customers, and it’s important to make sure that impression is a good one.

One of the best ways to make a good impression is to have a strong visual brand. Your visual brand is the combination of your logo, colours, fonts, and overall design aesthetic. It’s what will help people remember your business and what it stands for.

If you don’t have a strong visual brand in place before you build your website, it will make designing your website very complicated and you will end up with a disjointed and unprofessional-looking website, you know the ones?

Here are four (4) reasons why you should create a visual brand before building a website:

1. Helps you Stand Out

A good visual brand will help you stand out from the competition. In today’s crowded marketplace, it’s more important than ever to stand out from the competition. A strong visual brand can help you do just that.

2. User-friendly

A cohesive visual brand, will make your website more user-friendly. A well-designed website is easy to navigate and use. This is important for your website visitors.

3. Recognisable and Trustworthy

A strong visual brand can help you build trust with potential customers. When people see that you have a professional and well-designed website, they’re more likely to trust you with their business.

4. Makes life easier

As a designer, this is my favourite reason. Having a well-designed visual brand, will make your life a whole lot easier because you don’t have to decide what colours and fonts to use every time you create a web page for your website. It is also great because it helps direct the designs for all of your marketing collateral including, print and socials.

Your visual brand is one of the best investments you can make for your business so make sure you get this right.

If you’re not sure where to start, there are plenty of resources available to help you create a visual brand. You can hire a professional graphic designer like myself, or you can use online tools to create your own like Canva  (this is an affiliate link so if you sign up for a paid plan I may earn a small commission).

No matter how you choose to create your visual brand, make sure you take the time to create a visual brand that represents your business and its values.

Some Definitions

What is a Visual Brand?

A visual brand is the combination of all the visual elements that represent your business, such as your logo, colors, fonts/typography, graphical elements and overall design aesthetic. It’s what will help people remember your business and what it stands for.