How to Create a Visual Brand for Your Psychology Practice
Your visual brand is more than just your logo. It’s the overall look and feel of your whole practice, online and offline. From the way your website is designed, business cards, and signage are designed, to the way you dress and decorate your office. When it is done well, your visual brand can help you attract new clients and build trust with existing ones.
What is a Visual Brand?
A visual brand is the combination of all the visual elements that represent your business, such as your logo, colors, fonts/typography, graphical elements and overall design aesthetic. It’s what will help people remember your business and what it stands for.
Here are six (6) tips for creating a consistent and strong visual brand for your psychology practice.
1. Understand your Target Audience
The first thing you need to understand is who your customer is. Who are you trying to reach? What are their needs and wants? Who will be paying for your service? Once you know and understand your target audience, you can create a visual brand that appeals to them.
2. A Logo that makes sense
Create a logo that makes sense for your brand and industry. The last thing you want to do is add a cat or dog to your logo even though your business has nothing to do with animals, unless you are an animal Psychologist 🙂
Make your logo relevant to what you offer and the industry you are in. Have a look at what others have created in your niche, do not copy but use this for some inspiration and direction. This is great also if you are having a professional Graphic Designer/Branding designer create it for you, so they can also get inspiration from these.
3. Use Colour Wisely
Colors can have a powerful impact on people’s emotions. Some colours can turn people away from your brand or make it seem out of date. Choose colors that reflect your brand’s personality and values. There is a whole psychology behind colour which I will go through in another blog post in depth but here’s a quick overview.
Red – Passion, bold, powerful, love, excitement, danger
Orange – Energy, creativity, makes you hungry, happy
Yellow – friendly, joyful, optimistic, fun
Green – Natural, growth, peace, balance
Blue – Trustworthy, security, wise
Purple – Imaginative, creative, spiritual, mystery
Pink – feminity, soft, tender, compassion
Brown – stable, strength, earthiness
Black – Luxury, elegant, sophiticated, power
White – Pure, clean, peace
Choose 2 main colours and then another 2-4 complimentary colours, and stick with these for keeping your brand consistant.
4. Font Choice
Fonts, or another word often used is Typography, help create a certain mood and atmosphere for your visual brand. It can give it a vintage feel, a more modern feel, or a country or elegant feel depending on what font you choose. Choose fonts that are easy to read and make sense for the vibe you are trying to create for your visual brand.
5. Professional images
Having professional images taken of yourself working in your practice, in your local area, and doing things that you enjoy really helps your potential customers get to know, like, and trust you. Images can really help tell your brand story and make all of your collateral from websites to social media become more personable and relatable over using stock images. I highly recommend getting a local photographer to capture 10-20 images of you, definitely worth the investment!
6. Be Consistant!
Once you have created your Logo, chosen your colours and chosen your fonts, you now have the main elements created to form a really cohesive visual brand. Now you just need to stay very consistent and only ever use these elements in your brand across all of your collateral from websites, social media, and print.
Your visual brand is one of the best investments you can make for your business.
You can hire a professional graphic designer like myself, or you can use online tools to create your own visual brand like Canva. (this is an affiliate link so if you sign up for a paid Canva account I may earn a small commission)
By following these tips, you can create a strong and consistent visual brand for your psychology practice that will help you attract new clients and build trust with existing ones.
Reach out if you need some help.
Here is an example of a visual brand I created for one of my psychology clients Bonnie Ingram.