Darling Fresh Smoke Haus is a smoked foods Startup foundered by Food Technologist, Jeff Schultheiss.

Jeff has been helping Australian Food and Ag Businesses over the last couple of decades but has now branched out to create his own food startup.

Jeff required an e-commerce (online shop) solution to sell direct to consumers, show stockists and showcase his exciting recipes.

We chose to build on the Shopify platform due to a great user-friendly checkout, the ability to integrate email marketing, abandoned cart emails, and ease of use for Jeff’s to manage inventory control.

Recipe creation for the website was by talented Chef, Ross Clark (who just happens to be Leisa’s husband). We also designed recipe cards that Jeff can hand out at sample stalls and visitors can download from the website.

Kat Lynn from Foodie Shots Photography captured the fresh and vibrant images that are used throughout the website.

It was a great collaborative effort to bring Jeff’s vision to life.